DISCOVER CLEAN AND DRY
Enough suffering! Now is the time to empower!
MidasCare led by an all women team of Mrs. Sangithaa Gupta, MD and Ms Shivangi Gupta, Director put
together vast resources across R&D, formulation and manufacturing. After years of research, the R&D team
achieved a scientific breakthrough - Clean and Dry, India’s no.1 intimate expert range was launched.
In just 6 years, the brand won the trust of over 6.5 million women and created a category that now has
over 7 international and national brands competing.
Women are now empowered with knowledge.
CLEAN AND DRY brought feminine hygiene out of the dark ages and onto the front shelves of chemists
across India and this is no simple achievement. In less than 6 years, today, CLEAN AND DRY EXPERT
INTIMATE HYGIENE RANGE is on shows like BIG BOSS and across every popular TV show and channel,
a transformation that we are truly proud of!